A new look for mobile gaming

We worked with Antihero on a challenge that felt bigger than branding - a plan to upheave the way we think of gaming studios. To design a brand worthy of games worth sharing.

The Antidote

Most gaming studios focus on their products and not their role in culture. They communicate through color and noise, not through people. We wanted to build Antihero’s brand as the antidote to this - a gaming studio that thinks about people and culture, using their games as a glue for connection.

Play brings people together

Antihero isn’t just a gaming studio, it’s a playground rooted in modern culture. Built to move between digital and real life and meant to reflect the joyful chaos of the experiences they build. Not a perfectly polished identity but a brand that felt human at its core.

A system with structure, but room to change

The identity centres on a bold, sculptural “A H”: simple, heavy, confident. It’s paired with a clean wordmark, then softened with human details like the hand-drawn ™.

Pivoting from performance marketing to cultural creation

Credits

Creative Direction, Design, Strategy: Feels Like & Antihero Studios